A while ago I wrote a post about how to get more out of your PPC campaign by utilizing mis-spellings. Well, here’s another sneaky trick to optimize your PPC campaigns further.
If you use Google Analytics on your website (and you should be), you’ll notice that one of your highest ranked search terms is likely to be your business name. People are just too lazy to type your full web address so will rely on search to find it. Guess what, this is the same for almost all other bricks and mortar businesses on the web.
So what’s the sneaky trick? Well simple, add your competitor company names and domain names into your list of keywords. Then when their clients or more importantly, potential clients search for their company name, up comes your company at the top of the search results right next to theirs.
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Written by BT
Topics: Marketing